Friday, June 5, 2009

Why should I hire a commercial photographer?


Almost everyone has heard the saying "A picture is worth a thousand words."  It is up for debate weather a picture is actually worth a thousand words, ten thousand words, or fifteen words in some cases, but there is an element of truth to the phrase.

If you are trying to make a living selling a product, a picture can make or break a sale.  What does it say about a business if the photographs on their websites, catalogs, or publications are of poor quality?  How many words is a bad picture worth?

I often have clients come to me after trying to do their own photography and not getting professional results.  They have an expensive camera and flash but this is the kind of results they are getting:


Both of these photographs were taken with the same camera.  The top photo was taken using a flash mounted on top of the camera.  The bottom photo was taken using studio strobes.



This is just a simple illustration of what a commercial photographer can do for the image of your product.  Which photograph do you want speaking for you?